Remodeling lead follow-up automation that wins the first reply
For remodelers paying for Angi, Thumbtack and Houzz leads that go cold while the salesperson is mid-consult. Each new lead gets a reply in minutes, a few screening questions about the room, budget and timing, and a slot on your designer's calendar.
- First reply in minutes, day or evening
- Tire-kickers and wrong-scope jobs sorted before a site visit
- Consent and opt-outs recorded for every text
Why paid leads turn into nothing
Shared leads reward speed
Lead marketplaces often send the same homeowner to several contractors. The first to respond with something useful usually gets the visit. The fourth one gets voicemail.
A $15k budget for a $60k kitchen
Without screening, your designer drives across town to discover the homeowner wants a full gut and custom cabinets for the price of a refresh. Half a day is gone.
Next spring leads disappear
Homeowners planning a basement or addition for next year say call me later. Nobody does, and when they are ready they search again.
What the lead workflow does
Leads are pulled from your web forms, Thumbtack's partner API, Angi's CRM integrations or lead emails, and Houzz Pro notifications, since Houzz Pro has no open API. Contacts and status land in JobTread, Buildertrend or your CRM.
Fast first reply
A short, specific reply goes out by text or email within minutes, naming the project they asked about and offering consult times.
Scope and budget screening
A few questions cover room, scope, budget range, timeline, whether they own the home and the year it was built, with photos invited.
Design consult booking
Fit leads pick a slot on the designer's or salesperson's calendar, with a nudge to have every decision maker there.
Pre-1978 and permit flags
Homes built before 1978 are flagged for RRP lead-safe planning, and scope like moving walls or adding a bathroom is flagged as likely permitted work.
Long-horizon nurture
Not-yet leads get a short check-in at the time they named, with project photos from similar jobs, until they book or opt out.
Cost per booked consult
Lead source, reply time, consult rate and signed jobs are tracked per source, so you can see which marketplace earns its spend.
Lead sources and where leads land
Angi and HomeAdvisor
Angi Leads through its CRM integrations or lead notification emails.
Thumbtack
Leads and messages through Thumbtack's partner API.
Houzz Pro
Inquiries from Houzz notifications, since it has no open API.
Your website
Contact forms, quote requests and site chat in one queue.
After the consult
Proposals and design agreements followed up to a decision.
The lead response agent
See how lead response fits with the other remodeling agents.
Fast without crossing a line
Consent recorded per lead
The TCPA puts consent rules on marketing texts, and lead marketplaces handle consent differently. Each lead's source and consent are stored, and opt-outs stop all texts at once.
Quiet hours by the homeowner's clock
Texts follow the homeowner's local time and the sending windows your counsel sets, since some states add their own rules on top of federal ones.
No promises your estimator did not make
Replies never quote a price, a start date or a material. They book the conversation where your designer makes those calls.
Your leads stay in your CRM
Every lead, message and opt-out is stored in accounts your company owns, and we keep the source connections working each month.
“He got me 9 sales in my first 7 days of launching our campaign, which exceeded my expectations!”
Common questions
What is remodeling lead follow up automation?
It is software that replies to new remodeling leads within minutes, asks a few screening questions about scope, budget and timing, and books qualified homeowners onto your designer's calendar. Your team approves the wording and the rules.
Can it pull leads straight from Angi and Thumbtack?
Thumbtack offers a partner API. Angi leads can come through its CRM integrations or lead emails. Houzz Pro has no open API, so we work from its notifications.
How does it handle a homeowner with an unrealistic budget?
It asks for a budget range early and compares it to your minimums by project type. Leads below range get a polite note and, if you want, a smaller service you offer, instead of a site visit.
Why does it ask what year the home was built?
For homes built before 1978, the EPA RRP rule affects how painted surfaces can be disturbed. Knowing early helps your team plan lead-safe work practices and pricing before the consult.
Is it allowed to text Angi leads?
That depends on the consent the homeowner gave on the platform and on your counsel's reading of the TCPA. We record the consent source for each lead and follow the rules your counsel sets.
Can it work our old leads that never booked?
Yes, for leads with valid consent on file. A short check-in goes to past inquiries in the season they named, and anyone who opts out is removed at once.
Stop paying for leads you answer too late
Take the 2-minute AI audit to see how your lead reply time compares and what to fix first.
- Time your last 50 replies
We measure how long each recent lead waited for a first response and how many reached a consult, by source.
- Write replies in your voice
We draft first replies and screening questions with your salesperson, plus consent language for your forms reviewed by your counsel.
- Approve every reply for two weeks
Each reply is held for one-tap approval while the wording and screening rules are tuned, then routine replies go out on their own.
- Check source performance monthly
Each month we review reply times, booked consults and opt-outs, and adjust when a lead platform changes its notifications.